Kevin McElroy
Kevin has over 25 years of experience in the advertising/marketing industry and has worked with over 130 casino clients. He is a creative and solutions-driven executive strategist possessing a wealth of expertise in driving the collaborative efforts of creative services and marketing teams across multiple functions, to include visual design, digital marketing strategy, and content creation. Adept at leading the development of a consistent design and production approach across multichannel media, building/directing teams of designers, marketing strategists, and project managers to create compelling concepts that fit and promote the brand, and providing complete oversight of the full design process, to include creative ideation, production, and delivery, while ensuring brand and visual compliance.
· Creative Development
· Team Building / Management
· Graphic Design
· Operations Management
· Concept Design & Delivery
· Branding & Identity Management
· Multimedia Strategy
· Project Management
· Process Improvement
PROFESSIONAL EXPERIENCE
Marketing Results, Inc. Gloucester Township, NJ 1996 - Present
VICE PRESIDENT OF CREATIVE SERVICES (2012-Present) / CREATIVE DIRECTOR (1996-2012)
Direct and oversee all aspects of business operations and creative marketing initiatives/strategies for multiple clients/companies, to include marketing design, brand and position awareness, targeted ad/campaign design, multimedia/digital strategy, digital marketing/campaign management, creative department growth planning, budget management, team building/management, training and development, client engagement.
SELECT AWARDS
(2017) Internet Advertising Competition Awards for Best Marketing Email Message Campaign/Best Mobile Email Message Campaign http://www.marketingresults.net/iac_2017
(2016) 38th Annual Telly Award Winner: 2016 MRI Holiday Show, Branded Content & Entertainment: Use of Graphics, Sound/Sound Design/Writing, Promotional http://www.marketingresults.net/telly-award-2016
(2016) Las Vegas Digital Media Awards; Best Mobile Execution Award www.marketingresults.net/2016_lv_digital_media_awards
(2016) The Internet Advertising Competition Award; “Best Marketing Interactive Application” ~ the Ski Slope Shuffle (http://www.marketingresults.net/2016_iac_award_winner
(2015) Internet Advertising Competition Awards, hosted by the Web Marketing Association, named Marketing Results Inc. winner of “Best Marketing Email Message” http://www.marketingresults.net/mri-holiday-video-iac-award
(2015) announced the redesign of Odawa Casino Resorts’ website won a 2015 WebAward for Outstanding Website in the Web Marketing Association’s Leisure category. http://www.marketingresults.net/marketing-results-wins-webaward-competition
(2014) Outstanding Integrated Ad Campaign Award in the 2014 IAC Award competition. http://www.marketingresults.net/2014-telly-iac-awards-winner
(2014) Winner, 36th Annual Telly Awards http://www.marketingresults.net/marketing-results-36th-telly-awards
(2013) Holiday Animation Winner; 35th Annual 2014 Telly Awards
Mad Shelley Films (a division of RTW Productions, Inc.) 2014 - Present
CAMERA OPERATOR/PROMOTIONAL GRAPHICS DESIGNER
Manage the set-up and operation of equipment, compose shots, and lead the design and creation of marketing materials such as posters, social media graphics, logos and DVD packaging.
Outreach Arts, Inc. (a division of RTW Productions, Inc.) 2007 - 2019
CAMERA OPERATOR/SCRIPT SUPERVISOR (former)/PROMOTIONAL GRAPHICS DESIGNER
SELECT FILM CREDITS
Maple Ave. Series
(2015) Easy Out; created for The Council on Compulsive Gambling of NJ
(2015) Empty Spaces; created for The New York Council on Problem Gambling
(2015) Break Even; created for The Council on Compulsive Gambling of NJ
(2015) Five Faces; created for the Nebraska Gamblers Assistance Program
(2015) Ready Or Not; created for the Indiana Problem Gambling Awareness Program
(2014) He’s Not The Same; created for the New York Council on Problem Gambling (Telly Award)
EDUCATION
BACHELOR OF ARTS ~ ART, Computer Graphics (5/1994)
Rutgers University, College of Arts and Sciences, Camden, NJ
Received Rutgers’ Anthony R. Giannotti Memorial Prize in Computer Graphics (1994)
“Art and Archaeology of Italy,” Study Abroad Program in Italy (1994)
“Architectural Rendering,” Study Abroad Program in England and Germany (1993)
SOFTWARE & TOOLS
Adobe Creative Suite, Microsoft Office, Mac OSX, and many additional print and multimedia applications.
· Creative Development
· Team Building / Management
· Graphic Design
· Operations Management
· Concept Design & Delivery
· Branding & Identity Management
· Multimedia Strategy
· Project Management
· Process Improvement
PROFESSIONAL EXPERIENCE
Marketing Results, Inc. Gloucester Township, NJ 1996 - Present
VICE PRESIDENT OF CREATIVE SERVICES (2012-Present) / CREATIVE DIRECTOR (1996-2012)
Direct and oversee all aspects of business operations and creative marketing initiatives/strategies for multiple clients/companies, to include marketing design, brand and position awareness, targeted ad/campaign design, multimedia/digital strategy, digital marketing/campaign management, creative department growth planning, budget management, team building/management, training and development, client engagement.
- Prioritize and manage multiple projects, build brand stories and serve as a SME in areas such as Adobe Creative Suite, print production, and digital/mobile best practices, including UX & SEO content.
- Lead the generation of ideas from concept through design and execution, with a focus on improving customer experiences across a variety of mediums; define and maintain brand standards for all elements.
- Drive areas including direct mail, brand identity, mobile app, email campaigns, websites, copywriting, content development, TV/radio media, video and animation, and social media.
- Collaborate with the marketing and creative teams to develop creative platforms in marketing strategies, research, and consumer insights and to direct the application of those platforms.
- Direct photo shoots, video production, location visits, press checks, and all aspects of the creative production process.
- Develop and implement style and usage guides to ensure consistency and quality; create and establish design standards, guidelines and brand voice for brand presence.
- Develop, execute and manage comprehensive project plans, resources and strategies to meet stakeholder needs, while ensuring deliverables are on time, within budget, and meet agreements/expectations.
- Establish and maintain vendor relationships to manage expectations, while maximizing cost efficiency, quality, timeliness and responsiveness.
- Direct the creative and design support for marketing initiatives such as marketing events, advertising, merchandising and packaging; deliver creative ideas, branding and visual solutions for a variety of projects.
- Built and continually adapted team to the changing requirements of the industry; added several new products and services over the years bringing the company to be a recognized leader in the industry.
- Successfully working with over 130 Casino brands; helped launch and revamp many brands.
SELECT AWARDS
(2017) Internet Advertising Competition Awards for Best Marketing Email Message Campaign/Best Mobile Email Message Campaign http://www.marketingresults.net/iac_2017
(2016) 38th Annual Telly Award Winner: 2016 MRI Holiday Show, Branded Content & Entertainment: Use of Graphics, Sound/Sound Design/Writing, Promotional http://www.marketingresults.net/telly-award-2016
(2016) Las Vegas Digital Media Awards; Best Mobile Execution Award www.marketingresults.net/2016_lv_digital_media_awards
(2016) The Internet Advertising Competition Award; “Best Marketing Interactive Application” ~ the Ski Slope Shuffle (http://www.marketingresults.net/2016_iac_award_winner
(2015) Internet Advertising Competition Awards, hosted by the Web Marketing Association, named Marketing Results Inc. winner of “Best Marketing Email Message” http://www.marketingresults.net/mri-holiday-video-iac-award
(2015) announced the redesign of Odawa Casino Resorts’ website won a 2015 WebAward for Outstanding Website in the Web Marketing Association’s Leisure category. http://www.marketingresults.net/marketing-results-wins-webaward-competition
(2014) Outstanding Integrated Ad Campaign Award in the 2014 IAC Award competition. http://www.marketingresults.net/2014-telly-iac-awards-winner
(2014) Winner, 36th Annual Telly Awards http://www.marketingresults.net/marketing-results-36th-telly-awards
(2013) Holiday Animation Winner; 35th Annual 2014 Telly Awards
Mad Shelley Films (a division of RTW Productions, Inc.) 2014 - Present
CAMERA OPERATOR/PROMOTIONAL GRAPHICS DESIGNER
Manage the set-up and operation of equipment, compose shots, and lead the design and creation of marketing materials such as posters, social media graphics, logos and DVD packaging.
- Film credits include “The Halloween Girl” (2014), “Under The Flowers: Season 1” (2016), “Under The Flowers: Season 2” (2018) “Under The Flowers: Season 3” (2019) (Several nominations and awards for all three projects: madshelleyfilms.com)
Outreach Arts, Inc. (a division of RTW Productions, Inc.) 2007 - 2019
CAMERA OPERATOR/SCRIPT SUPERVISOR (former)/PROMOTIONAL GRAPHICS DESIGNER
SELECT FILM CREDITS
Maple Ave. Series
- Edge St: Turn In The Road (Emmy Nominated) (2013)
- After I’m Gone: Suicide Awareness (Emmy Winner) (2012)
- Loves Me Not: Dating Violence (Emmy Nominated) (2011)
- Promise Me: Parents with Addictions (2010)
- More Than This: Steroid Abuse & Eating Disorders (Emmy Nominated) (2009)
- Hating Tami: A Look At Female Bullying (2008)
(2015) Easy Out; created for The Council on Compulsive Gambling of NJ
(2015) Empty Spaces; created for The New York Council on Problem Gambling
(2015) Break Even; created for The Council on Compulsive Gambling of NJ
(2015) Five Faces; created for the Nebraska Gamblers Assistance Program
(2015) Ready Or Not; created for the Indiana Problem Gambling Awareness Program
(2014) He’s Not The Same; created for the New York Council on Problem Gambling (Telly Award)
EDUCATION
BACHELOR OF ARTS ~ ART, Computer Graphics (5/1994)
Rutgers University, College of Arts and Sciences, Camden, NJ
Received Rutgers’ Anthony R. Giannotti Memorial Prize in Computer Graphics (1994)
“Art and Archaeology of Italy,” Study Abroad Program in Italy (1994)
“Architectural Rendering,” Study Abroad Program in England and Germany (1993)
SOFTWARE & TOOLS
Adobe Creative Suite, Microsoft Office, Mac OSX, and many additional print and multimedia applications.
©2024 McElroy Creative Media
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